15 California Clothing Brands For Casual Style (2024) (2024)

The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

We live and breathe California-inspired design — these are our favorite Cali brands offering casual looks that are sustainable and affordable, too.

When we think of California, romantic, breezy, and stylish clothing comes to mind. The summers feel endless and permanently doused in a soft, golden glow. From laying out on the beach to sipping on co*cktails at a rooftop bar, there’s plenty to keep you busy and plenty of chic looks to flaunt.

These California clothing brands are based in the sunshine state and bring out the true spirit of West Coast living. They are all sustainable and prioritize fair and safe working conditions, plus many use recycled or deadstock fabric to create apparel.

Our criteria:

The Good Trade is based in California — and we’ve been wearing and researching sustainable clothing brands from our Los Angeles headquarters for over 10 years. This list is full of our favorite California-based makers that offer high-quality, sustainable, and affordable wardrobe stapes. This list is regularly updated with emerging brands that meet the criteria below.

• BASED IN CALIFORNIA | These clothing brands are all based in California (with many clothes made right here in the sunny state!) and feature modern styles that embody laid-back Californian flair.
• SUSTAINABLE | Each of these brands crafts their clothing using stringent sustainable practices, including using organic and recycled materials and employing fair labor and ethical standards in their manufacturing.
• AFFORDABLE | Many clothing brands offer true California styles at affordable prices, and we’ve included them all on this list!

A bonus: these California-based brands have the perfect clothing staples for summer (which is right around the corner)! Top off the look with sustainable sandals and a summer hat. ☀️

For more everyday inspiration, subscribe to The Daily Good—a 30-second newsletter delivered to your inbox each morning with tips for self-care and sustainable living. 🌿

Best Overall | Best Casual | Best California-made

PRICING GUIDE

$ | Typically under $50
$$ | Typically $50–$100
$$$ | Typically $100–$150
$$$$ | Typically $150 or more

1. Reformation

Best For | Elevated casual outfits
Based In | Los Angeles, CA
Ethics | Predominantly made in the USA, uses sustainable fabrics, climate neutral certified, purchases carbon offsets
Price Range | $$$

A fan favorite, Reformation is a leader in creating the most sun-kissed trends—and entirely from sustainable and upcycled materials made in fair wage environments. There is no shortage of ethically-made beautiful dresses and blouses, both simple and decoratively patterned, for summertime fun and exploring. You’ll look fully ready for California sunshine and summer romance in these sustainable pieces, which also include jeans, shoes, swimwear, accessories, and wedding attire.

2. Michael Stars

Best For | Colorful, essential tees & tanks
Based In | Los Angeles, CA
Ethics | Predominantly made in Los Angeles, eco-friendly materials, preloved options available, gives back
Price Range | $$-$$$$

Michael Stars has been around since the 80’s and has since evolved into a sustainable and high quality apparel brand that provides widespread support to local grassroots organizations. As a certified B Corp, the brand’s best selling and eco-friendly SUPIMA® cotton tees come in a number of styles and are built to last. What makes this cotton special is that it’s grown in the USA, is 100% traceable, and uses ethical farming practices that are gentle on the environment. These tees also keep their shape while maintaining strength, softness, and color retention, meaning they’ll last for years to come. With every purchase, you’ll be supporting the Michael Stars Foundation, which funds local non-profit organizations like Black Woman Lead and Children Mending Hearts.

Customer Review | “I plan to use these at the beach. They are light, colorful, and cheerful. I am not a young woman but still want to look and feel young and bright. These pieces make me feel young and good looking.” – Elise L (Read all reviews.)

The Good Trade Partner

3. MATE the Label

Best For | Everyday loungewear
Based In | Los Angeles, CA
Ethics | Natural & organic materials, Climate Neutral Certified, eco-friendly packaging, gives back via 1% For The Planet
Price Range | $$–$$$

MATE the Label is committed to crafting essential clothing that’s clean from seed to skin. This B Corp’s mission encompasses strict standards for clean production, including using organic materials, ensuring ethical practices, and prioritizing plastic-free initiatives and circularity in their processes. These standards can be seen throughout MATE’s clothing, including their bestselling Organic Cotton Classic Tee, which features no pesticides, plastic, and is made with less water than conventional cotton t-shirts. If you’re ready to make the upgrade to a clean, no-tox closet, MATE’s Detox Your Closet initiative will get you started!

Customer Review | “This was a great purchase – I am very very picky about tees bc of the lack of quality and details for fitting can be off on many. This tee however has a great fit and also a nice weight (light but not flimsy). I will be buying more!” – Jill D. (Read all reviews.)

4. Whimsy + Row

Best For | Trending colors & patterns
Based In | Los Angeles, CA
Ethics | Made in LA, eco-friendly, carbon neutral, locally sourced deadstock textiles
Price Range | $$–$$$

Made in small batches, Whimsy + Row ensures their classic and flowy pieces are made with love. The brand uses deadstock fabrics that may never be found again—so if you own one of their pieces, know that it’s unique and there may never be another like it. From floral wrap dresses to sleek bodysuits to adjustable jumpsuits, Whimsy + Row has all of your elegant summer looks. Made locally in Los Angeles, the brand screams Cali chic, perfect for a night out on the town or a day on the pier.

Customer Review | “I love this beautiful linen top! I had been eyeing this top for a while, and I finally went for it. It fits so beautifully! I love the versatility of wearing the tie in the front or the back – gotta love a two-fer! I bought the Valentina shorts to wear with this top, and it’s the best combo. There will be endless outfit options with this top. Highly recommend!” – Morgan T. (Read all reviews.)

5. Sugar Candy Mountain

Best For | Seasonless capsule wardrobe pieces
Based In | Los Angeles, CA
Ethics | Ethically made, environmentally and socially conscious, natural materials, designed and manufactured in LA
Price Range | $$$$

Sugar Candy Mountain is a reference to Heaven, as described by George Orwell. If heaven is timeless, breathtaking pieces that are made to last forever, sign us up! The brand has a few collections and a “Forever Collection” with Cali cool staples that work in any season. The solid-colored dresses can be worn casually with sneakers or dressed up with heels and accessories. Throw on a sun hat, and you’re instantly ready for the beach!

6. Christy Dawn

Best For | Special occasion dresses
Based In | Los Angeles, CA
Ethics | Ethically made in the USA & India, organic & deadstock fabrics, regenerative farming practices
Price Range | $$$$

Ready to feel like a cottagecore princess? Introducing: Christy Dawn. The brand’s gorgeous dresses and garments are made using deadstock or organic cotton and are constructed with longevity in mind. Christy Dawn also makes maternity styles, kids’ dresses, knitwear, bridal garments, denim and more! (We’ve got our eyes on this bestselling cotton dress).

Customer Review | “The Shaina dress detailing is so intricate and stunning. It’s a keep forever & pass down type of dress. The fit is so flattering & beautiful.” – Jana P. (Read all reviews.)

7. Shaina Mote

Best For | Sustainable knitwear
Based In | Los Angeles, CA
Ethics | Made in Los Angeles with fair practices, water & energy efficient production, use organic cotton when possible, recycling & repair programs
Price Range | $$$$

Shaina Mote grew up learning all about trees and connecting with nature in Southern California’s wild spaces. Her eponymous brand reflects her experience and values—sourcing natural and biodegradable materials and weaving in a touch of luxury. If you’re looking for year-round knitwear, elegantly fitted linen dresses, or classic denim jumpsuits, Shaina Mote is the destination for you (plus, they make shoes!).

8. OZMA of California

Best For | Natural, refined basics
Based In | Los Angeles, CA
Ethics | Designed and made in Los Angeles & Peru, focus on sustainably sourced and biodegradable textiles, regenerative farming practices, proceeds support non-profits
Price Range | $$-$$$$

With a focus on clothing that embraces the simplicity of the natural world, OZMA creates intentional pieces that ‘dismiss trends in favor of longevity’. Their signature palette embraces earthy tones and uses high quality fabrics such as organic cotton, linens and even raw silk. Up the chicness of your outfit with one of the brand’s timeless signature scarves—100% ofprofits from their sisterhood bandana are donated to organizations centered on equality, wellness, human rights and education.

9. Lisa Says Gah

Best For | Vintage-inspired, eclectic aesthetic
Based In | Los Angeles, CA
Ethics | Based in California, ethically made, uses natural fabrics, deadstock & recycled materials
Price Range | $-$$$$

Lisa Says Gah takes deadstock fabric and reinvents it into modern retro-inspired pieces that are sure to make you go gah! If you’re looking to stand out of the crowd, you’ll be pleasantly surprised by their wide selection of trendy clothing and accessories. The website carries both Lisa’s collection and other independent designers that are also anti-fast fashion. Express yourself with this adorable patterned dress inspired by your favorite appetizers!

Customer Review | “I received my Grace Tapas dress in the mail and am absolutely in love with it! Not only is the print super unique and high quality, the dress is also really nice quality with a linen layer on top and a white lining underneath. I am really looking forward to wearing this for my wedding welcome party this June! For reference, I am 5’6″ and 125 lbs and I ordered the XS, which fits me perfectly. I highly recommend this dress for the price – I had originally been looking at the Alemais collection of dresses, but am so happy I decided on this one instead.” – R.P. (Read all reviews.)

10. Buck Mason

Best For | Rugged, laid-back styles
Based In | Los Angeles, CA
Ethics | Made from cotton grown in the USA, some recycled fabrics
Price Range | $$-$$$

Founded in 2013 in Venice, California, Buck Mason is all about modern American classics with a focus on timeless design, quality, and their California roots. The brand’s dedication to quality craftsmanship and a blend of old-school techniques with modern technology has led to a collection of wardrobe essentials infused with laidback, effortless style. Their commitment to global partnerships also ensures fair working conditions and equitable pay. Embracing local traditions, Buck Mason brings integrity back to American manufacturing with their Mohnton mill in Eastern Pennsylvania, producing entirely domestic, American-made products like their signature slub, pima, and tough knit tees.

11. American Giant

Best For | Activewear
Based In | San Francisco, CA
Ethics | Made in the USA, natural & durable fabrics, community-powered supply chain
Price Range | $$

American Giant is committed to exceptional quality clothing, community support, and the revitalization of local economies. By manufacturing exclusively in the USA, American Giant fosters a community-powered supply chain that empowers workers and strengthens local economies. Every item in their collections prioritizes durability and longevity over disposability, ensuring their products are made to last. Their vision extends beyond clothing, emphasizing the profound impact that job creation has on pride, purpose, and the collective.

Customer Review | “Feels nice and rugged. Over time it will soften up and turn into a nice piece to be coveted. Here’s to ten years!” – Zachary R. (Read all reviews.)

12. Outerknown

Best For | Casual outdoor wear
Based In | Los Angeles, CA
Ethics | Fair Labor Association & Bluesign certified manufacturing, secondhand shop, natural & recycled materials, made in the USA
Price Range | $$

Outerknown is rooted in timeless design, quality, and environmental consciousness across their sustainable clothing line. Embracing circular models, they repurpose materials and extend garment lifecycles through initiatives like Outerworn and partnerships with organizations like Project Vermont. Outerknown also ensures ethical production and environmental stewardship by partnering with suppliers committed to renewable energy and Fair Labor Association standards. With all-season clothing that’ll transition with you from cold to warm, then back to cold, you’ll get more than your money’s worth with these pieces!

Customer Review | “I’m so happy with my shirt. Great quality and workmanship. Thank you so much” – Peggy W. (Read all reviews.)

13. SIMONMILLER

Best For | Playful luxury
Based In | Los Angeles, CA
Ethics | Natural materials
Price Range | $$$$

SIMONMILLER is a lifestyle brand based in Los Angeles that’s inspiring vibrant and lively living. CEO and Creative Director of the brand Chelsea Hansford ensures each of SIMONMILLER’s pieces strikes a balance between boldness and timelessness. When wearing SIMONMILLER, you’ll embody luxury, playfulness, and unique flair through their contemporary fashion pieces! If you’re a fan of poplin, you’ll love the Loch Poplin Button Up, which is versatile for wear whether in the office or on vacay!

14. Taylor Stitch

Best For | Menswear
Based In | San Francisco, CA
Ethics | Natural & sustainably-made clothing, gives back, closed loop process
Price Range | $$$

Constructed to perfection and responsibly built for the long haul, Taylor Stitch is committed to crafting exceptional clothing while reducing its environmental footprint. Drawing from a decade of feedback, the brand’s ethos revolves around durability, versatility, and sustainability. From utilizing recycled and regenerative fibers to partnering with local organizations for conservation efforts, Taylor Stitch prioritizes protecting the planet. With initiatives like Restitch, Taylor Stitch ensures minimal waste and fosters a circular economy for its products, reinforcing its commitment to its sustainable practices.

Customer Review | “I have never received more compliments on a garment before. I am 5’10” with a 32” waist. Medium is a perfect fit. Thanks TS for another beauty.” – Erik L. (Read all reviews.)

15. Xirena

Best For | Effortless, flowy clothing
Based In | Los Angeles, CA
Ethics | Natural materials, made in the USA
Price Range | $$–$$$

Embracing the laid-back essence of California living, Xirena invites you to rediscover ease and freedom through fashion! Their breezy and relaxed clothing transcends the ordinary, ensuring unparalleled comfort without compromising on style. Designed in Los Angeles, many pieces are lovingly made right at home, reflecting the brand’s commitment to local craftsmanship. Xirena makes it effortless to style their pieces whichever way you please, making it uniquely yours. Embrace carefree like never before.

Featured image from Christy Dawn